Digital Field Representative - Dealer Services


Digital Field Representative - Dealer Services



This position requires an individual with strong experience in selling digital marketing services and providing consultative services to automotive dealerships. The ideal candidate will have proven ability working directly with dealerships to identify digital marketing opportunity to drive business. The Field Representative will be responsible for meeting digital sales goals while ensuring dealer satisfaction. This position works closely with our Dealer Services Group to coordinate efforts and sales for automotive dealerships.



·         Educate and sell dealers digital marketing services - SEM and Social

·         Defines, clarifies and communicates digital marketing program details

·         Monitor and share marketing performance

·         Maximizes revenue opportunities through in-person dealer visits

·         Continuous education and support of dealers

·         Point person for rolling out new products and program enhancements to dealers

·         Support Dealer meetings (both group and individual)

·         Focus on dealer retention, conflict management, and build dealer rapport

·         Works directly with Dealer Services Group staff to coordinate future enrollment/sales opportunities

·         Traveling as much as 50%-75% of the time (valid drivers license is required)

·         Other duties as assigned





Bachelor’s degree (BA or BS) from an accredited four year college or university and minimum 2 years prior sales experience. Automotive industry experience and digital knowledge is required.


Experience / Skill:

·         Dealer direct working experience

·         Google Adwords certification

·         Strong knowledge across the digital services: SEM, SEO, Social, Email, Content

·         Ability to make effective and persuasive speeches or presentations on complex topics

·         Significant experience in the marketing services industry

·         Proven track record of consistently exceeding sales goals


·         Exceptional ability to build strong client relationships with vision, creativity and enthusiasm

·         Aptitude with current office technology, including MS Office 365 Suite, SalesForce and others

·         Ability to work independently with minimal supervision

·         Must be able to adhere to established processes and procedures

·         Strong written and verbal communication skills



The Digital Field Representative reports to the Manager, Program & Field Services.




Impact and Influence - The ability to persuade, convince, negotiate with, influence, and/or sell others, in order to gain participation and support. The desire to have a specific impact, gain acceptance of an idea, plan or activity or sell a service or product.


Communication – Spoken and Written - Able to clearly present information through the spoken word; influence or persuade others through oral presentation in positive or negative circumstances; listen well; able to write clearly and effectively present ideas and to document activities; to read and interpret written information.


Customer Focus (Internal and External) - Dedicated to meeting and strives to exceed the needs of customers by delivering high quality services. Acts with customers in mind, establishes and maintains effective relationship with customers and gains their trust and respect. Communicates with customers in a warm, helpful and professional manner while simultaneously building credibility and rapport.



Results Orientation - Able to achieve high goals and/or standards. The degree of commitment to achieving measurable results by goal setting and implementing effective work methods. Determined, ambitious and entrepreneurial, and has a ready ability to seize new opportunities.


Professionalism - The professional manner in which an employee conducts themselves in a corporate environment. Maintains confidentiality with respect to customer information, company strategies, and employee relations. Demonstrates loyalty and support for company service offerings, products, policies, philosophies, and management.