Senior Director Product Marketing


Senior Director Product Marketing

Key Responsibilities: 

  • Lead Concentrix Tigerspike global marketing efforts from strategy to execution
  • Build an amazing, distinctive brand identity and build awareness for Concentric Tigerspike through all relevant channels
  • Establish a content strategy that includes sponsored content, content syndication, case studies, infographics and blogs
  • Establish differentiation between Tigerspike and competitors
  • Arm the Sales Team with the tools and materials needed to win clients across verticals
  • Establish the marketing team’s role in an aggressive global growth plan
  • Build and lead a global Concentrix Tigerspike marketing team while coordinating with larger Concentrix Corporate Marketing team
  • Partner cross-functionally with sales and client support to create a consistent and exciting experience for our Concentrix Tigerspike clients
  • Build account-based marketing (ABM) strategy to target key accounts
  • Directly accountable for the overall planning, leadership, and direction of Concentrix Tigerspike’s digital/social strategy 
  • Strategic planning including client segment selection, demand generation resourcing, sales enablement and market penetration plans, and related product positioning
  • Drive market expansion and revenue growth by developing marketing strategies to support sales efforts across the sales cycle
  • Oversee Concentrix Tigerspike marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis

Candidate Profile

Expert in communication skills and styles, both written and verbal.

Proven ability to lead and organize multi-disciplinary projects and initiatives in a fast-paced   and deadline-oriented business environment with industry impact

Proven ability to champion significant projects, programs, and business initiatives using creativity and ingenuity

Mastery of the organization's business operations and industry. Externally recognized as subject matter expert on emerging trends and industry practices

Advanced Microsoft Office skills

Bachelor’s degree in related field preferred


The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel working within this job title.

Concentrix Tigerspike is an equal opportunity employer. Concentrix evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic

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