Marketing Analytic Consultant

Careers

Marketing Analytic Consultant

Marketing Analytic Consultant

The Marketing Analytic Consultant is responsible for leading account based analytical initiatives.  The Analytic Specialist provides detailed analytic insights, marketing strategy recommendations, and innovative solutions to solve business problems within our client engagements.  This position will serve as the go-to resource for the client’s analytical needs.  The Marketing Analytic Consultant will interact with the client on a regular basis and will be seen as the subject matter expert as they provide analytic metrics, trends, insights, and recommendations to the client.  The expectation is that this position will be comfortable speaking about complex analytical solutions in an easy to digest manner with the client.

SPECIFIC RESPONSIBILITIES

  • Develop analytical solutions that address client needs on an ongoing basis
  • Serve as the subject matter expert on analytical solutions and data specifications when working with the client and Concentrix business units
  • Execute quantitative analyses, predictive modeling, customer segmentation, experimental design, and detailed reporting to translate data into actionable insights
  • Utilize the results of analysis to recommend ongoing, iterative corrections and improvements to marketing programs and campaigns
  • Organize and analyze relevant data from multiple sources to identify trends, patterns, and exceptions and quickly develop hypotheses for further investigation and action
  • Design and execute testing and measurement plans to improve campaign performance and achieve quantitative business objectives
  • Understand the client’s analytical needs and make recommendations in a way that is easy to digest and comprehend
  • Work closely with the Program Management team to provide impactful insights, understanding, and optimization within client engagements
  • Other duties as assigned

ESSENTIAL QUALIFICATIONS

Education/Knowledge:  

A Bachelor's degree in mathematics, statistics, economics, or similar related field is essential.  A Graduate level degree in mathematics, statistics, economics, or a similar related field is preferred. 

Minimum of five years with directly related experience required.

Experience / Skill:          

  • Strong analytical skills with a high capacity for simplifying advanced concepts
  • Must be comfortable developing presentations and working directly with the client
  • Minimum 5+ years with SAS and MS Office Suite: Excel, Word, PowerPoint
  • Proficient with analytics concepts including the following: regression modeling, data mining, sampling, significance testing and experimental designs (test and control groups)
  • Experience conducting statistical analysis
  • Salesforce and Einstein Analytics experience preferred
  • Experience with SQL Server / Oracle preferred
  • Ability to travel 25% or potentially more

Reporting Structure

The Marketing Analytic Consultant reports to the Senior Manager of Global Marketing Analytics

Concentrix is an equal opportunity employer. Concentrix evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic.

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